Link Building
Thank you for choosing WebOptimisation.org to help you with your link strategy. Firstly, we all know how vital and crucial the need is for building inbound links into you website. Not only will this help increase traffic through the links themselves but, will also help win favour with the search engines thus lifting your page rank.
Lets look at an example of what we mean by link building.
If you owned a website on Mortgages then you would want to place a text link on to other websites (preferably Finance) sites that would be displayed like the following:
Mortgages - A home owners guide to finding the best mortgage interest rate.
The highlighted blue text above would mean if someone was to click on this then they would be sent directly to your website. This is called a hyperlink.
The objective for link building is to get as many websites as possible to display your keyword. The keyword would then sit on a link direct to your site, with a short description of the services you provide.
We currently offer 2 types of direct link building strategies to increase the amount of sites pointing to you on a monthly basis. These also enable us to offer support and monthly reports on how many new websites we link to you.
Gold Package - Our link specialists will build industry and category links on a monthly basis (minimum 6 months) to lift the site into page 1 areas. We would provide you with full support and a monthly ranking report clearly displaying where your site is currently positioned. As we continue to link build your site, you will see your search engine ranking increase with the monthly reporting system. Fee £295 + vat per month.
Platinum Package - We would approach other top ranking industry sites, and buy links to point to your site to help improve popularity We would also provide the Gold Link Package. This service is vital for competitive keywords, or if you are in a highly competitive industry such as Finance, Mortgages etc. We would provide you with full support and a monthly ranking report clearly displaying where your site is currently positioned. As we continue to link build your site, you will see your search engine ranking increase with the monthly reporting system. Fee £500 per month + link buys which we would negotiate with relevant sites and propose for your agreement.
It is important to again re-iterate that whether you go for the Gold or the Platinum package would depend on how competitive the keywords are for you to be found on.
How do we move forward?
Please complete our contact us form and select link building as the reason for contact. One of our link building specialists will then contact you and complete a free keyword analysis to find out which package would best suit your business needs. We look forward to hearing from you.
More tips
1. Start your link building campaign by looking at media sites.
Media sites have large audiences of people looking for information - get coverage and a link to your site and not only will you get a significant spike in traffic to your site but you’ll also get a percentage of that audience linking to you because the media site did. Links attract links.
So once you’ve identified your market sectors, and collated your list of 250 link targets, separate the high profile portals or information sites from the rest of the list and start with them. That’s right - at the top! See if any of the portals have a ’submit an article’ or ‘write for us’ page. If they do, make sure you use it - it’s an easy and valuable way to get coverage and links for your business.
2. Issuing online press releases.
Approaching media sites above is very much a one-to-one approach where personal contact is essential. Issuing online press releases is more of a one-to-many approach.
You submit your release to a newswire and they distribute your news to thousands of journalists and editors on their database. Such releases can be picked up and covered by both national and local media and are certainly worth doing - but not as a substitute for the one-to-one approach described above. Try Prweb.com or in the UK, Sourcewire.com.
3. Move on to non-media sites.
Now move on to the non-media sites left from your ‘top 250′. Any editorial coverage or links that you’ve already gained will help your cause. Other sites will be more likely to link to you if you have been mentioned by an editorial site they respect.
Many of these sites may give you one way links, others will ask for a reciprocal link. Because you’re asking only top sites, then it makes sense to agree.
But instead of burying a link to them in some remote links directory, include them in your content, write a short article little about them, even recommend them if they have something useful to offer your visitors.